Sponsorship Eligibility & Criteria

State Sport Centres Trust Sponsorship Objectives

SSCT recognises it has the potential to play an important role in community development and is committed to further enhancing the local communities in which its’ venues operate. Program development helps to sustain business performance by strengthening the communities and developing relationships with stakeholders.

Supporting the communities in which we operate takes many forms ranging from assisting grass roots sporting and community events, through to funding national development programs for young people in the areas of physical activity. SSCT recognises that activity-based programs are a great way of bringing communities together, whilst also instilling in children and their families the advantages of staying fit and active for life.

Brand Alignment

SSCT, comprising Melbourne Sports & Aquatic Centre (MSAC), State Netball Hockey Centre (SNHC), Lakeside Stadium (LS) and MSAC Institute of Training (MIT); partner with individuals and organisations that reflect and share our brand values.

Our Values

Innovation	We will always look at new ways of doing things.
Teamwork	Effective team work and group functioning is vital to our success as an organisation.
Collaborative	With our staff, stakeholders and sports hub partners.
Respectful	We will communicate openly and transparently.

Preference for endorsement of sponsorship for individuals/organisations will be directed towards those that share SSCT values.

Exposure

The sponsored event, activities, individual or organisation should create exposure for the SSCT brand, or a specific venue. Sponsorship should create attention for SSCT, MSAC, SNHC, LS or MIT in either the media or local community.

Geography

Given the nature of the business and location of SSCT venues, geography is an important factor in the consideration of any sponsorship request. Sponsorship proposals should demonstrate a relevance to the local community, specific to at least one SSCT venue.

Stakeholders and Target Markets

All proposals should be pertinent to SSCT stakeholders or target markets. In particular, sponsorship proposals should show a clear link to at least one of the following:

• Local community groups
• Special needs community groups
• Elite athletes and or associated programs or events
• Educational programs
• State sporting associations and other SSCT tenants

 

Cost

Sponsorship proposals should differentiate themselves and represent value for money against other sponsorship requests. When allocating sponsorship, SSCT will look to ensure it achieves maximum return on investment, in conjunction with community benefit.

SSCT Business Benefits

SSCT looks for sponsorships which benefit the operations of its four venues. An ability to deliver SSCT marketing promotions, networking or an opportunity to interact and build relationships with the community and local business are preferred.

SSCT Positioning and Exclusivity

Successful sponsorship requests should position SSCT as a key sponsor of an event, program or organisation. To ensure maximum impact, no competitor of SSCT, its venues, products and services or suppliers should be associated with the individual/organisation during the time of SSCT sponsorship. SSCT and its venues should have full category exclusivity.

Organisation Resources

The event, individual, activity or organisation being sponsored should have sufficient resources to promote their own event and, in turn, SSCT and its venues.

Employee Involvement

SSCT prefers sponsorship proposals that allow the involvement and participation of its staff in some capacity.

Measurement

Organisations or individuals must be able to measure the effectiveness of any partnership with SSCT and its venues. This should be in a quantifiable manner, which can be directly apportioned to the sponsorship allocation.